Wednesday, September 22, 2021

Why Warby Parker’s Physical Retail Became Key to Its Strategy | The Economics Of | WSJ

Why Warby Parker’s Physical Retail Became Key to Its Strategy | The Economics Of | WSJ

The eyeglass maker plans to go public though a direct listing. 

Warby Parker was one of the original direct-to-consumer brands, but now, the eyeglass-maker’s sales are split about evenly between its more than 140 brick-and-mortar locations and its online store. WSJ’s Charity Scott explains why this split is Warby Parker’s secret sauce. Photo: Adam Falk/The Wall Street Journal 
The Economics Of How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS. 

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