Wednesday, September 22, 2021

Can Shrimp-less Shrimp Catch Mainstream Consumers? | Forbes

Can Shrimp-less Shrimp Catch Mainstream Consumers? | Forbes

When Carnegie Mellon engineering graduate Michelle Wolf decided in 2015 to start a company to commercialize shrimpless shrimp made from seaweed, venture-backed vegan meat brands were barely selling in restaurants and grocery stores. 

It ended up taking six years, backing from America’s largest meatpacker Tyson Foods and an $18 million series A for Wolf’s startup, New Wave Foods, to develop a product ready to manufacture at scale. The startup’s first commercial-ready product is now rolling-out across the nation through restaurants and other food service distribution, where 80% of all shrimp is consumed in America. 

Read the full profile on Forbes: 

Subscribe to FORBES: 
https://www.youtube.com/user/Forbes?s... 

Stay Connected Forbes newsletters:
https://newsletters.editorial.forbes.com
Forbes on Facebook:
http://fb.com/forbes 
Forbes Video on Twitter: 
http://www.twitter.com/forbes 
Forbes Video on Instagram:
http://instagram.com/forbes 
More From Forbes:
http://forbes.com 

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

No comments:

Post a Comment

If you any doubts, please let me know. Thank you for visiting.